A cross-section of recent engagements. Some are full builds, some are targeted interventions. All shipped, measured, and (still) running in production.
A full rewrite of the operator dashboard on a typed, server-driven stack. Cut bundle size by 62% and median TTI from 3.1s to 0.8s.
62% smaller bundle · TTI 3.1s → 0.8s
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Designed and shipped Helix's first cross-product design system — tokens, components, motion — adopted across web, mobile, and clinician tools.
11 surfaces · WCAG 2.2 AA
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Repositioned Parallel from 'better CI' to 'the build platform for typed teams'. Rebuilt the site and shipped a content engine that 4×'d organic in 6 months.
4× organic · 38% lift in trial → paid
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Replaced a 38-tab planning spreadsheet with a focused web app — built and rolled out to 120 dispatchers in 9 weeks.
9 weeks to launch · 120 daily users
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Designed and instrumented a 12-touch lifecycle program, tied to product events. Activation rate moved from 21% to 47% in one quarter.
Activation 21% → 47%
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End-to-end engagement: brand identity, marketing site, e-commerce build, and launch campaign for a DTC consumer brand.
Sold out in 6 days · 38k waitlist
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